Shopping in Vienna

Shopping in Vienna delights with elegant boutiques, international brands, and charming concept stores. Whether in the heart of the city or just outside – everyone will find their perfect shopping experience here.

Designer Outlet Parndorf

For those looking for designer brands at outlet prices, Designer Outlet Parndorf is the perfect addition to your shopping tour – located just 30 minutes from Vienna and easily accessible via the Parndorf Shuttle. Whether fashion, accessories, or home & lifestyle – Designer Outlet Parndorf offers high-quality branded products at reduced prices all year round.

Kärntner Strasse – A Classic in the Heart of the City

Kärntner Strasse is one of Vienna’s most famous shopping streets, connecting the State Opera with St. Stephen’s Cathedral. Here, you’ll find a mix of international fashion brands, traditional Viennese shops, and elegant flagship stores – all set against the historic backdrop of Vienna’s old town.

Mariahilfer Strasse – Shopping Variety for Every Taste

Mariahilfer Strasse is Vienna’s longest shopping street and a true paradise for shopaholics. From major fashion chains to unique concept stores and cozy cafés, there’s something here for everyone. Large parts of the street are pedestrian-friendly – perfect for relaxed browsing.

Save while shopping with the Vienna City Card

With the Vienna City Card, you not only enjoy unlimited public transport but also benefit from numerous exclusive discounts at many shops, museums, and attractions across the city. Whether you're browsing luxury boutiques or trendy concept stores – the card pays off quickly when shopping in Vienna. Perfect for anyone who wants to save in style.

Whether in the city or just beyond – shopping in and around Vienna is always worth it!